A local marketing company owned and run by Tony Short.
4 Local Online Advertising LLC is Tony Short's company. Tony owns it and runs it. That's the whole picture, and it's the first thing worth asking any marketing company: whose name is on the door, and who picks up when you call?
The company helps small and mid-sized businesses in the Louisville area get found online. That means showing up on the map, showing up in the results under the map, and, for contractors like roofers and HVAC companies, getting calls from people who need the work.
You won't find a long bio here. A made-up origin story is worse than none, and this site says only what we can stand behind. If you want to know who you'd be working with, call or email and ask.
Five things, all aimed at getting a local customer to pick up the phone and call you.
The local SEO services page lays out each one: what it covers, who it fits and what it can't do.
That last one means this site is short on stories. We'd rather leave a gap than fill it with something we can't stand behind.
There's no secret method. It's a short list of checks done in a sensible order, then fixes done in the order that helps most. Here's the order.
Phone in hand. Your main service plus your town, then your business name. Your own computer, signed in to your own accounts, shows you a friendlier picture than a stranger gets, so we don't start there.
Are you in the three map listings? Do you appear under them? When you do show up, does the listing say the right things? This tells us whether we're fixing a visibility problem or a “they find you and don't call” problem. Those need different medicine.
Your Google Business Profile: main category, extra categories, services, hours, photos, phone number, website link. A wrong main category can hold a business back more than anything on the website.
Does it say what you do and where? Is there a page for each main service? Can you find the phone number on a phone without pinching and zooming? A site can be pretty and still fail all three.
Map apps, review sites, trade directories. Every one should show the same name, address and phone, spelled the same way. An old suite number or a dead phone line on one of them makes Google less sure which business is the real one.
How many, how recent, and whether anybody answers them. Often a business with plenty of happy customers just never got in the habit of asking.
A short list, not a binder. Fix the main category and the phone number first. Rewrite the thin pages next. We tell you what we'd do first and why, and you decide.
Rankings are a means. Calls are the point. Your Google Business Profile shows calls, direction requests and how people found you, and your own phone shows the rest.
A plumber doesn't need a brand story. A roofer doesn't need a paragraph about synergy. The person searching just needs to know you do the job, you work in their area, and how to reach you. Most of what we do comes back to making those three things obvious.
Local businesses also live or die on word of mouth, and the web is now where word of mouth gets checked. A neighbor says “call that guy,” and the next thing they do is look him up. What they find should match what they heard.
Plenty of owners have been burned once and don't want a second round. These are the things worth getting straight before you sign anything or send a dime. Ask us the same ones.
You should. The domain name, the hosting account, the website logins and the Google Business Profile should be in your name or your business's name, with you as an owner. If a company builds your site on its own account, or keeps itself as the only owner of your listing, you can end up renting your own business card. Ask where each of those lives and who can lock you out.
Ask for the exit in plain words. Is there a minimum term? What happens to the site, the listing and the accounts on the day you stop? Do you get the logins? A decent company can answer that without looking it up and without a lawyer.
A report that's all impressions and keyword positions and never mentions a phone ringing is a warning sign. You're in business for the calls and the jobs. Ask what you'd see, how often, and whether you can check it yourself in your own accounts.
If so, ask how. No one outside Google decides where you appear, and results change with where the searcher stands and what they type. A promised position, or a promised date for one, is the classic red flag. A straight “it depends, let me look” is a better sign.
The only good answer is “your real customers.” Anything else is a shortcut that Google tends to catch, and the cleanup lands on you.
Can you talk to that person? Plenty of companies will say no.
Plain and short. You tell us about the business: what you do, what town you work in, what's bugging you. If you have a website and a Google listing, mention them. If you don't know, say so.
We talk through pricing on the call too, so ask whatever you want to know. If you don't need us, we'll say that. The page about how to reach us has what to have handy.
The big red button isn't an accident. For a local business, a phone call is the sale starting, so we built this site the way we'd tell you to build yours. If we couldn't make it easy to call us, we'd have no business telling you to make it easy to call you.
Small and mid-sized local businesses that get customers from people nearby, and contractors who mostly want the phone to ring. If you sell only online to the whole country, local SEO isn't what you need, and we'll tell you so.
We work with businesses around the Louisville area. Tell us your town on the call.
Tony Short owns and runs the company. The number, the email and the forms on this site all go to him. Tell us what you do and what town you're in, and we'll take it from there.
This site is about the Louisville area, and that's where we focus. If you're somewhere else, call and ask. We'll tell you straight whether we're the right call.
No. Nobody controls Google's results, so we don't promise a position or a date. We work on the parts that are in your hands and tell you what's moving.
Neither. We don't buy reviews, and we don't pick who gets asked for one. Google doesn't allow either, and a customer can usually tell.
Usually not. Most of the time the work is fixing what's there: a wrong category, an old phone number, a page that never says your town. We'd tell you if something really needed to be rebuilt.
Call and ask. You don't need to be ready to hire anyone, and a short honest conversation is better for both of us than a long pitch.
No. It suits businesses that get customers from people nearby. If you sell only online to the whole country, local SEO isn't what you need, and we'll say so.
Yes. Write to [email protected] with what you do, the town you work in and the best number to reach you. Or skip the writing: ask Tony to call you back on a Friday or Saturday, or ask for a free Google checkup. Both are short forms.
Want the details on what we do? See our local SEO services. Ready to talk? Go to contact, or call.