Local SEO, Google Business Profile optimization, websites, contractor leads and reviews from 4 Local Online Advertising LLC.
On this page: Local SEOGoogle Business ProfileWebsite designLead generationReviewsHow we workFAQ
Five services, one goal: when someone near you searches for what you do, your name is on the screen and your phone number is easy to tap. We work with businesses in the Louisville area, and the five overlap, so here's how each one works and who it suits. Not sure where you fit? Skip to which service first, or call.
When someone searches for a business like yours, Google shows a short list on a map. Local SEO is the work of getting you onto that list and onto the pages under it. That means your website pages, your directory listings, and a name, address and phone that match everywhere. We start with how you show up today for your main service in your own town.
Your website pages come first. A page for each main service, written in plain words, saying what you do and where. Not the same paragraph pasted ten times with a different town name. Google reads that for what it is.
Then your directory listings. These are the other places your business shows up: map apps, review sites, trade directories. Each one should say the same name, address and phone, spelled the same way. An old suite number on one site and a dead phone number on another makes Google less sure which business is the real one.
Any business that lives on customers within a short drive. Local SEO takes time, and it's slow going if you need ten calls by Friday. Be wary of anyone who says otherwise. If the phone has to ring sooner than that, ask about lead generation below.
Cleanup comes first, and it's the fastest part. Wrong or mismatched details get fixed, thin pages get rewritten, and Google needs time to notice. After that, it's gradual. A competitive search in a big trade moves slowly, and anyone promising a date is guessing. We'd rather tell you that now.
Read more: HVAC contractor SEO in Louisville, for HVAC companies that want the map and the website working for the busy seasons.
Your Google Business Profile is the listing on the map. It's often the first thing a customer sees. We check the categories, services, hours, photos and posts, and fix what's wrong or missing.
Anyone who's never touched their listing, anyone who moved or changed phone numbers, and anyone with a duplicate listing sitting around. It's also the quickest place to find out what's wrong. Search your own business name on a phone and look.
A tidy listing won't make up for a business nobody has heard of, and it can't move your shop closer to the searcher. Distance counts, and it's the one thing nobody can edit. It also can't replace answering the phone.
Read more: Google Business Profile optimization in Louisville, KY.
A local business website has one job. Someone lands on it with a problem. In a few seconds they should see that you do that work, in their town, and how to call. We build plain sites that work on a phone, with a page for each service and a call button within reach.
The phone number goes at the top where a thumb can reach it. The first screen says what you do and where. After that, one page per service, because a page about everything ranks for nothing in particular.
Plain beats fancy here. A pop-up or a slideshow that hides your number behind an arrow costs you calls. If you've got pictures of your own jobs, they'll do more than a photo of strangers shaking hands.
Businesses with no site, a site that's hard to use on a phone, or a site that never says which town you work in. If your site's fine and your listing is the weak spot, we'll tell you to leave the site alone.
A list of the services you actually want calls for, the area you cover, and any photos of your own work. The site can only be as specific as what you give it. “We do everything” makes a weak page.
Read more: local website design for Louisville-area businesses.
Some owners don't want to hear about rankings. They want the phone to ring. If you're a contractor, such as a roofer or an HVAC company, call and we'll go over how lead generation works for your trade and whether it fits your town.
Including us. The word “lead” covers a lot of ground, and some of it isn't worth having.
Roofers, HVAC companies and other contractors who'd rather answer calls than study search results. Your busiest weeks follow the weather. A heat wave or a hail storm brings a flood of searches, and whoever picks up first often gets the job. Whether this suits your town is a call, not a web page.
Read more: lead generation for contractors in the Louisville area, or the page on HVAC contractor SEO in Louisville.
People read reviews before they call. We help you ask real customers for reviews and reply to the ones you get. We don't buy reviews and we don't pick who gets asked.
Asking is a timing thing. The best moment is right after the job, while the customer's happy and the work is still in front of them. A text with a direct link to your Google review page is easier than “search for us and leave a review.”
Replying is for the person reading, not the person who wrote it. Thank the good ones by name. Answer the bad ones calmly, once, without arguing and without private details. A prospect skims your worst review and your reply to it before they dial.
Two things are off the table. Google doesn't allow fake reviews, and it doesn't allow asking only your happiest customers. We do neither.
A business with plenty of happy customers and a thin review count. Often it's a habit problem, not a quality problem.
It won't hide a bad month. If a few customers had a real problem, the reviews will say so, and the best answer is to fix the problem and reply like a person. A few honest complaints next to a lot of good ones read as real.
It all begins with a conversation. You can contact us by phone or email, and the first call is you describing the business.
A rough guide, with some opinion mixed in.
We talk through pricing on the call. No prices are posted here. We don't promise rankings either.
Whoever you hire, ask these before you agree to anything:
Ask us the same three. A straight answer on the phone beats a page of fine print.
Work on your website pages, your directory listings, and a name, address and phone that match everywhere. We start by looking at how you show up today for your main service in your own town, then tell you what to fix first.
Sometimes. If your listing was wrong or half empty, fixing it can make a visible difference. If your website is thin or your reviews are old, the listing can only carry so much. That's why we look at all of it before suggesting where to start.
Yes. We build plain sites that work on a phone, with a page for each service and a call button within reach.
It's about getting the phone to ring with real customers in your area. How it works depends on your trade and your town, so we go over it on a call and say whether it fits.
Not on our say-so. Google decides what comes down, and it only removes reviews that break its rules. What we can do is help you reply calmly and ask more real customers for their opinion.
No. We don't buy reviews and we don't pick who gets asked for one.
Often, yes. Google lets businesses that travel to customers hide their address and list the areas they serve. Call and tell us how you work, and we'll go over how it would look.
Look at the calls. Your Google Business Profile shows calls, direction requests and how people found you, and you can see for yourself whether the phone is ringing more. We'll talk about what to watch on the call.
Tell us what you do and what town you're in. Want to know who runs the company first? Read about us. Prefer to start from the top? Here's the local SEO Louisville overview. Or go to contact and call.